TikTok is introducing a new feature that enables them to reduce the amount of AI-created content appearing in their timelines. This move comes as the company announced that it presently contains in excess of 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale launch. This shift comes amid a rise in AI-generated material, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature content made by AI. A considerable share of this material is considered mass-produced AI material, a label for inferior, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users like content created using AI tools, including digital art to informative clips, and we want to offer the community the power to increase or decrease of that, according to their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its app tagged as made with AI. Collectively, more than 100 mn pieces of content are uploaded to the service every day, making AI-generated material a limited part of its total content library.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they watch by using the content preference feature in the application and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter cover news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies mandate users to tag convincing AI-made content, and it prohibits malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its community policies.
Furthermore, the app will from now on apply an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This action is aimed to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
The platform is furthermore establishing a $2m awareness program for specialists and institutions to develop learning resources about using AI responsibly. This program will benefit charitable organizations focused on teaching programming and robotics.
Platform Protection
The video-sharing app has defended its safety measures, following discussion over proposals to lay off hundreds of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official clarified that human moderation would still have a role, but AI can shield workers by removing the most harmful content prior to it is viewed by humans. The company reported a significant reduction in explicit and harmful content handled by safety staff over the past year due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
